What strikes me is the underlying mechanism: themes force the firm to commit to something external and durable, priorities let it pretend it is committing to something while preserving full optionality.
The comfort of a priority list is that nothing has to be chosen, nothing has to be sacrificed and everyone’s pet initiative can survive in the strategic document.
What strikes me is the underlying mechanism: themes force the firm to commit to something external and durable, priorities let it pretend it is committing to something while preserving full optionality.
The comfort of a priority list is that nothing has to be chosen, nothing has to be sacrificed and everyone’s pet initiative can survive in the strategic document.
That’s exactly how I see it, and backed by my research. Thanks for sharing your insights.