Strategy as alignment with drivers of transformation

Without alignment, choices become reactive.

Strategy only works when it aligns the organisation with forces that matter over time.

Markets transform due to advances in technology, new regulations, demographic shifts, geopolitics, and social changes. (To name just a few).

These are not events. They are drivers of transformation.

Strategy exists to decide which of these forces the firm will align with, and which it will deliberately ignore.

Without that alignment, choices become reactive. Capabilities are built for yesterday’s conditions. Underperformance is inevitable even if short-term results look acceptable.

Misalignment rarely announces itself. It accumulates quietly in the background.

By the time outcomes deteriorate, it’s impossible to turn it around without a seismic organisational transformation.