One Strategy, Five Stories

How to communicate the same strategic logic differently to every audience, and why most organisations get this wrong.

All organisations have a strategy. Some even have a good one. Almost none can communicate it in a way that lands with more than one audience.

The pattern is familiar. The CEO presents the strategy to analysts. The same deck, lightly edited, goes to the leadership team. A condensed version reaches middle management at a town hall. By the time it arrives a…