How Strategic Alignment Unlocks Market Dominance

The story of a three-year PhD, 8,430 companies, and a new concept called Thematic Strategy

The Statistic That Started Everything

Apple consistently achieves around 25% market share of the global smartphone market.

But its profit share? That’s a different story: 78%.

Apple accounts for 78% of all profits generated by the smartphone industry, despite having only a quarter of sales volume. This single statistic changed the way I think about busines…