Great execution cannot rescue bad strategy
Confusing the two delays the real work.
Execution amplifies strategy. It does not correct it.
When strategy is unclear or misaligned, better execution accelerates the wrong trajectory.
Resources are deployed efficiently toward objectives that no longer make sense.
This is why execution-focused turnarounds so often disappoint. They improve operational metrics without addressing the structural causes of underperformance.
Execution answers the question “how well are we doing this?”
Strategy answers “should we be doing this at all?”
Confusing the two delays the real work.