Environment-Driven Firms

Thesis Series #1

Environment-driven firms.
This is the foundational concept that underpinned my PhD thesis:

“there is no single success formula which has universal validity….and the profitability of the firm is optimised when its strategic behaviour is aligned with its environment.” (Ansoff & Sullivan, 1993).

Meaning that environment-driven firms:

(1) Do not make the assump…